Business Unit
Mini FEC business line
1.
2.
Wide and innovative offering of attractions and activities, involving the most advanced technology for entertainment and always in search of the latest in the market.
3.
More than 30 iconic and recognizable brands worldwide belonging to Hasbro involved in the project, seeking to generate a unique bond with all family members.
4.
Plan to open 10 Mini FECs throughout Mexico and Latin America, with a horizon of 7 years for each of them, with a plan of constant innovation and continuous improvement to always be at the forefront in the segment.
5.
There are two modalities for Mini FECs. First, a Multibrand concept, with 2 or more Hasbro brands coexisting and creating immersive spaces that will create bonds with each family members. On the other hand, a Unibrand concept, which is characterized by being 100% focused on a single brand, addressing a specific target population.
