About us
At REIL (Reinventing Entertainment in LATAM), we are pioneers in the Family Entertainment Industry. Uniquely positioned as an official licensee of more than 35 Hasbro brands in Mexico and LATAM.
Funded by the visionary VXT Corporate Private Equity Fund, we have become a leading force in creating indoor family entertainment centers that captivate and entertain audiences of all ages.
Our Journey:
- 2015: VXT Capital begins operations.
- 2017: This year marked a milestone by acquiring our first license with Hasbro Inc., the third-largest entertainment company in the world.
The partnership has allowed us to bring beloved brands to life, creating immersive experiences that forge lasting memories.
- Today: VXT’s portfolio features more than 10 dynamic companies driven by a dedicated team of more than 35 employees. Together we have successfully extended the magic of the Hasbro universe to the heart of Mexico and LATAM, offering innovative entertainment solutions that resonate with families and Hasbro enthusiasts.
Hasbro Inc. at a glance
- A century of innovation: With a legacy spanning 100 years, Hasbro Inc. is a titan in the entertainment industry, with a presence in 35 countries and a portfolio of more than 1,500 brands. Hasbro Inc. is recognized for its broad portfolio of iconic beloved brands spanning multiple categories, including toys, board games, and entertainment franchises. Some of Hasbro’s most important and iconic brands are: Transformers, Monopoly, G.I Joe, Play-Doh, Nerf, Power Rangers, Candyland, PJ Masks and many more.
- Our partnership with Hasbro is driven by a shared vision of delivering unparalleled products and entertainment experiences. With more than 6,500 employees worldwide and revenue of $5.9 billion in 2022, Hasbro’s global prowess, combined with our experience, sets the stage for unrivaled entertainment companies.
Vision
We seek to be the beacon of family entertainment in Mexico and LATAM, transforming the way families experience joy, creativity and togetherness.
Through our innovative family entertainment centers and iconic storytelling across Hasbro brands, we envision creating a world where every visit sparks the imagination, fosters connections and builds a lifetime of memories. We aim to push the boundaries of fun, making REIL synonymous with unparalleled entertainment experiences that resonate across generations.
Mission
Through our dedication to innovation, excellence, and community, REIL aims to create spaces where families can come together to play, learn, and create unforgettable moments.
